Our Story

Our online experience began back in 1995, when Mike Baddeley started Wired Internet Group in Christchurch. Mike had a successful history running traditional businesses, and saw the web as an entirely new marketing tool with great potential for growth. From the beginning we have concentrated on making the web work for business.

Building on our established expertise, we realised back in 2005 that business success in the web's 'second generation' is driven by the users' experience. It's no longer enough to have a 'cool site' – sites have to meet your customers' needs as much as your own. So in addition to our proven web tools, we also offer a range of services aimed at helping our clients to understand website users' needs.

Mike is still just as passionate about ensuring a Return on Investment (ROI), providing useful management information and making sure that communication is regular and practical.

User experience, customer relationships, attention to detail and easy-to-use functionality remain the cornerstones of the business.

Quite simply: "We build websites that work."