6 of the best WooCommerce plugins

Sifting through the internet to find the right plugins for your ecommerce site can be quite overwhelming. If you add the wrong plugin, or sometimes if you add the wrong version, you can slow your site down significantly or even break it completely. There are thousands of plugins so how do you determine the best ones?

We’ve gathered together 6 of our favourite free and paid WooCommerce plugins to, both, keep your site ticking along and to enhance sales.


WooCommerce plugins for email marketing

Most visitors to an ecommerce site don’t end up purchasing anything at all. Often, they may not even return to your site. To try and pull these visitors back, it’s important to give them every opportunity to stay in contact with you. When it comes to these types of plugins and extensions, email marketing can be surprisingly fun.

OptinMonster

OptinMonster - Reduce Cart Abandonment

Purpose

OptinMonster is aimed at converting site visitors into email subscribers and customers.

Features

  • Coupon Wheel optins that you can deploy to enhance sales figures and conversions by 40%+
  • Campaign triggers such as exit-popups and scroll triggering to pique interest at an opportune time
  • Options for geolocation targeting
  • Unbridled campaign customisation options

Why You Should Use It

OptinMonster empowers lead generation and is compatible with all major email marketing platforms that exist on the www. Extremely powerful segmentation and targeting features allow you to present personalised and behaviour centred messages to visitors to improve engagement, conversions and ultimately sales.

There is an in built ability to perform A/B testing and you can split test campaigns to ensure you are using the optimal campaign to achieve your goal whether that be increasing sales, reaching out to abandoned shoppers or adding to your email list.

WooCommerce plugins for engagement

The major downside to online shopping is the inability for a user to actually physically interact with your goods. If you provide more opportunities for visitors to interact with the product, as it appears on your site, there is a much higher chance that they will make a purchase.

WooCommerce Image Zoom

WooCommerce Image Zoom

Purpose

Shoppers can enlarge and zoom into an item details to get a better idea of their purchase.

Features

  • 4 zoom options
  • Changeable zoom lens and window size
  • Turn off zoom for a particular product or category

Why you should use it

Since users can’t physically hold your goods, to look into the finer details, larger images are the next best thing. WooCommerce Image Zoom facilitates this without adding excessively large images.


WooCommerce plugins for shopper friendliness

If your online store isn’t ridiculously easy to use, a visitor is going to leave and go elsewhere. The standard WooCommerce setup isn’t enough in this case. Features like having a wishlist, currency options and user accounts can help keep keen shoppers on your site and not someone else’s.

WooCommerce Currency Switcher

WooCommerce Currency Switcher

Purpose

Lets your customers switch between currencies and shows the conversion in real time.

Features

  • Uses an easily added shortcode to add the widget to a site
  • Currency can be set based on the shopper’s location
  • Has 3 widgets: currency switcher, currency converter and currency rates

Why you should use it

Displaying the price in a user’s native currency makes it easy for them to know what they are paying. Although small, it is a big factor in a user making the decision to buy.

This plugin also allows you to set fixed minimum amounts which apply to free shipping so that your profits don’t go on covering international handling.

YITH WooCommerce Wishlist

WooCommerce Wishlist

Purpose

Shoppers are able to create and share their wishlists.

Features

  • Ability to Add to Cart from the wishlist page
  • Can share wishlists via email and social channels
  • Multiple wishlists available with premium purchase

Why you should use it

Wishlists are great for sharing your gift preferences when it comes to your birthday! They are also ideal where you don’t have to remember your favourites if you revisit a site.

You can also reach out to shoppers based on their wishlist contents or related products that they might like.

WooCommerce Multilingual

WooCommerce Multilingual

Purpose

For translating product and inner pages into foreign languages

Features

  • Handles translations for products, categories and attributes
  • Keeps a consistent language through the cart process
  • Sends emails to customers and admins in their own language

Why you should use it

Changing the language lets your shoppers feel more comfortable browsing your site and allows them to view the product information in their own language. This makes a big difference to your profits – Libratone used this method to grow their mailing list by 400%.


WooCommerce plugins for cross selling

Beeketing

Beeketing Product Plugins Cross Sell

Purpose

Beeketing is a suite of applications to optimise conversion rates, increase your average order value, prevent cart abandonment and boost online sales.

Features

  • Upsell and cross-selling capabilities
  • Ability to create product bundles
  • Chat to customers using Facebook Messenger without having them leave the store

Why you should use it

Beeketing is marketing automation at its finest. It’s strong point is it’s ability to cross-sell and upsell.

Published on Wednesday, 8 May 2019 under CRO, WooCommerce.