If you run a SEO campaign, you need to measure what is and isn’t working. Not doing so can result in a lot of money being put into something that isn’t doing a thing. So which metrics should you be paying attention to?
Google Analytics 4 has been out for some time now and you may be considering migrating across from your existing Universal Analytics implementation. GA4 is a major update to the Google Analytics platform and it can be confusing as to how (and why) you should update your reporting and tracking.
For small businesses, Google My Business is your virtual front door for enthusiastic Christmas shoppers. To make sure your Google My Business listing leaves a memorable and helpful first impression, we’ve outlined the things you need to do to make that so.
The Google My Business category list is ever increasing. When you set your business category, it helps you appear for relevant searches in the Google My Business listings within organic results and in Maps. This can give you a big traffic boost especially if you rely on local business.
It is no exaggeration that about one third of websites end up failing. Through our experience in web development, we’ve found the reason. Websites are created for stakeholders, and by stakeholders, through a completely opinion-driven basis. The end product is a company-centric, rather than user-centric, website with byproducts of usability or usefulness issues that are only revealed once the site is out live.
We’ve seen new and varied businesses, globally, establish themselves quickly due to the Covid-19 outbreak. We have seen sneeze guard, hand sanitiser, and grocery delivery websites pop up almost overnight. There are a number of ecommerce platforms available, which are geared toward getting a site online quickly, but it still takes time and effort to learn the features and important components.
Consumers today have everything at their fingertips – endless stores, any kind of product and unbounded choice. If you could reach out to an online shopper and help by asking them what they are looking for, you would increase sales. Guided selling is a way to achieve this.
The COVID-19 outbreak is having a phenomenal impact on countries and businesses all around the world. As a business owner, it is becoming more of a priority to explore all marketing options available to your business to see you through the coming months.
The coronavirus pandemic is the standout event for 2020. As the disease continues to spread and the government and business sectors respond to COVID-19, changes continue to impact our lives in every imaginable way. Even Google search results are showing major shifts in how people search during the COVID-19 crisis.
Redesigning your website is no small job or investment but it’s one that pays for itself in the longer run. Redesign or modernise don’t always mean updates to branding, copy or elements. Modernisation can simply mean more functional updates which serve to help the site work more efficiently and assist in the business meeting its goals.
The Christmas season is just around the corner and, whether you are trading as usual or shutting down for the period, there are things you can do to ensure 2020 kicks off successfully.
Ecommerce automation involves the use of software tools and plugins that are intended to complete various tasks on your behalf. This frees up time as you no longer need to do these jobs yourself. Some aspects of business will always need manual input though a decent number of ecommerce operations can be automated with great success and efficiency. Automation is ideal for smaller, more repetitive tasks which are carried out consistently.
Google Ads is trialing a new way that businesses can capture customer information with the new Lead Form Extension.
Google is ever changing to keep in step with business and user needs and one way it continues to refine user experience is through Google My Business. Google My Business is where a user can search, and pull up results, for a specific business or service near them.
Why SSL and HTTPS are essential for your site Back in 2018, Google declared that it would be marking all sites which had no SSL certificates as “not secure”. This alert allows a website user to know if their information is safe when they engage with a site on the net. If a SSL certificate […]
Web Design Trends 2019 Staying up to date with the latest web design trends is crucial for the optimal success of your website. Many things can change, in the space of twelve months, when it comes to design popularity, Google algorithm updates and best practices. A website that seems cutting edge today could look behind-the-times […]
Why your site should have an annual audit A decent website is like a car. You can’t just build up the engine and leave it parked in the garage. You need to put petrol in it, change the oil every so often, pass a Warrant of Fitness, and ensure the fluids are topped off. Otherwise, […]
As with most software, WordPress should be kept up to date so that it remains secure. Updating also allows you to take advantage of fixes and tweaks.
What are the signs to look out for which signal that it could be time for an overhaul?
Regardless of your company size, one of the main reasons to have an online site is to allow customers to easily reach out to you. Live chat is a complex solution and not something that one should rush into without having giving it careful consideration.
Sifting through the internet to find the right plugins for your eCommerce site can be quite overwhelming. Adding the wrong plugin, or even the wrong version, can slow your site down significantly or even break it completely. There are thousands of plugins so how do you determine the best ones?
There is no immediate association between Google Ads and a website’s positioning within Google results. Subsequently, there is no evidence to support the idea that running a Google Ads campaign will improve a website’s ranking, however…
With over 90% of individuals being persuaded by online business reviews in 2019, it is no surprise that Google is frequently the first instance where users seek out information and feedback about a business. Google Reviews can influence whether a potential client opts to engage with your business or whether they choose the services of a competitor.
eCommerce user engagement is a complex concept. In today’s digital era, it is one of the core metrics to take note of when it comes to measuring online store performance.
It’s important to consider your objectives before selecting a cart. How do you know whether WooCommerce would be a better choice than Shopify? There are many online resources which compare and contrast the pros and cons of the two different platforms.
Although the main objective of your online marketing is to drive people to your product pages, there are a plethora of reasons which justify adding a blog to an eCommerce store.
WordPress is known for being quite multi functional but WooCommerce, in a similar way, can be used in other ways that are more than simply an online store.