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2019 Christmas Checklist For Website Owners

The Christmas season is just around the corner and, whether you are trading as usual or shutting down for the period, there are things you can do to ensure 2020 kicks off successfully.

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Reclaim Your Time With Ecommerce Automation

Ecommerce automation involves the use of software tools and plugins that are intended to complete various tasks on your behalf. This frees up time as you no longer need to do these jobs yourself. Some aspects of business will always need manual input though a decent number of ecommerce operations can be automated with great success and efficiency. Automation is ideal for smaller, more repetitive tasks which are carried out consistently.

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Google Ads is trialing new lead form extensions

Google Ads is trialing a new way that businesses can capture customer information with the new Lead Form Extension.

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Do I need a Google My Business (GMB) listing?

Google is ever changing to keep in step with business and user needs and one way it continues to refine user experience is through Google My Business. Google My Business is where a user can search, and pull up results, for a specific business or service near them.

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Why SSL and HTTPS are essential for your site

Why SSL and HTTPS are essential for your site Back in 2018, Google declared that it would be marking all sites which had no SSL certificates as “not secure”. This alert allows a website user to know if their information is safe when they engage with a site on the net. If a SSL certificate […]

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2019 web design trends

Web Design Trends 2019 Staying up to date with the latest web design trends is crucial for the optimal success of your website. Many things can change, in the space of twelve months, when it comes to design popularity, Google algorithm updates and best practices. A website that seems cutting edge today could look behind-the-times […]

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Why your site should have an annual audit

Why your site should have an annual audit A decent website is like a car. You can’t just build up the engine and leave it parked in the garage. You need to put petrol in it, change the oil every so often, pass a Warrant of Fitness, and ensure the fluids are topped off. Otherwise, […]

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Why you should update WordPress every month

As with most software, WordPress should be kept up to date so that it remains secure. Updating also allows you to take advantage of fixes and tweaks.

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7 signs your site is due for a redesign

What are the signs to look out for which signal that it could be time for an overhaul?

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Should you have live chat on your site?

Regardless of your company size, one of the main reasons to have an online site is to allow customers to easily reach out to you. Live chat is a complex solution and not something that one should rush into without having giving it careful consideration.

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6 of the best WooCommerce plugins

Sifting through the internet to find the right plugins for your eCommerce site can be quite overwhelming. Adding the wrong plugin, or even the wrong version, can slow your site down significantly or even break it completely. There are thousands of plugins so how do you determine the best ones?

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Do Google Ads have an impact on SEO?

There is no immediate association between Google Ads and a website’s positioning within Google results. Subsequently, there is no evidence to support the idea that running a Google Ads campaign will improve a website’s ranking, however…

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The importance of Google reviews, and how to get them

With over 90% of individuals being persuaded by online business reviews in 2019, it is no surprise that Google is frequently the first instance where users seek out information and feedback about a business. Google Reviews can influence whether a potential client opts to engage with your business or whether they choose the services of a competitor.

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5 ways to increase e-commerce user engagement

eCommerce user engagement is a complex concept. In today’s digital era, it is one of the core metrics to take note of when it comes to measuring online store performance.

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4 scenarios where WooCommerce is better than Shopify

It’s important to consider your objectives before selecting a cart. How do you know whether WooCommerce would be a better choice than Shopify? There are many online resources which compare and contrast the pros and cons of the two different platforms.

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Why your WooCommerce store should have a blog

Although the main objective of your online marketing is to drive people to your product pages, there are a plethora of reasons which justify adding a blog to an eCommerce store.

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11 surprising things WooCommerce can do

WordPress is known for being quite multi functional but WooCommerce, in a similar way, can be used in other ways that are more than simply an online store.

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