If you run a SEO campaign, you need to measure what is and isn’t working. Not doing so can result in a lot of money being put into something that isn’t doing a thing. So which metrics should you be paying attention to?
Google Analytics 4 has been out for some time now and you may be considering migrating across from your existing Universal Analytics implementation. GA4 is a major update to the Google Analytics platform and it can be confusing as to how (and why) you should update your reporting and tracking.
For small businesses, Google My Business is your virtual front door for enthusiastic Christmas shoppers. To make sure your Google My Business listing leaves a memorable and helpful first impression, we’ve outlined the things you need to do to make that so.
The Google My Business category list is ever increasing. When you set your business category, it helps you appear for relevant searches in the Google My Business listings within organic results and in Maps. This can give you a big traffic boost especially if you rely on local business.
The COVID-19 outbreak is having a phenomenal impact on countries and businesses all around the world. As a business owner, it is becoming more of a priority to explore all marketing options available to your business to see you through the coming months.
The coronavirus pandemic is the standout event for 2020. As the disease continues to spread and the government and business sectors respond to COVID-19, changes continue to impact our lives in every imaginable way. Even Google search results are showing major shifts in how people search during the COVID-19 crisis.
The Christmas season is just around the corner and, whether you are trading as usual or shutting down for the period, there are things you can do to ensure 2020 kicks off successfully.
Google Ads is trialing a new way that businesses can capture customer information with the new Lead Form Extension.
Google is ever changing to keep in step with business and user needs and one way it continues to refine user experience is through Google My Business. Google My Business is where a user can search, and pull up results, for a specific business or service near them.
There is no immediate association between Google Ads and a website’s positioning within Google results. Subsequently, there is no evidence to support the idea that running a Google Ads campaign will improve a website’s ranking, however…
With over 90% of individuals being persuaded by online business reviews in 2019, it is no surprise that Google is frequently the first instance where users seek out information and feedback about a business. Google Reviews can influence whether a potential client opts to engage with your business or whether they choose the services of a competitor.
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