If you run a SEO campaign, you need to measure what is and isn’t working. Not doing so can result in a lot of money being put into something that isn’t doing a thing. So which metrics should you be paying attention to?
Google Analytics 4 has been out for some time now and you may be considering migrating across from your existing Universal Analytics implementation. GA4 is a major update to the Google Analytics platform and it can be confusing as to how (and why) you should update your reporting and tracking.