Search engine optimisation
SEO begins with understanding what Google is trying to achieve with their search algorithm – that is, to provide users with the most relevant results possible. This has been Google Search’s point of difference from its inception, and was the key factor that led to it surpassing competing search providers.
Our philosophy is to embrace this, identify a site’s key offering, then structure the content to make it easy for Google to understand and match relevant search terms to the site.
The end result is high rankings for the key search terms that will drive the most relevant traffic. We then actively monitor ranking trends and make enhancements accordingly.