Website brief

Having been in the web development game for over 20 years, we know what questions to ask businesses embarking on a new site build or an innovative online strategy.

Getting clarity on your requirements will allow your development partner to add value beyond just creating an appealing website, but to develop a site that stands out from the competitors and communicates your value proposition clearly.

And of course it will allow your development partner (which is hopefully us) to quote accurately, avoiding miscommunication and costly re-iterations.

So go for it, and if you have any questions feel free to contact us.

What does your business actually do?

Who are your customers, and what problems/challenges do you solve for them?

What is the address of your current website?Skip to question 5 if you don't yet have a website.

What don’t you like about your current website?

Other? Please explain.

What's the primary goal of the new website?


What are the secondary goals?

Other? Please explain.

What makes your company remarkable, what is your Unique Selling Proposition?Why would a customer pick you ahead of a competitor?

Other? Please explain.

How do you show evidence to your customers of your Unique Selling Proposition?Customer testimonials, Google reviews, project examples, published articles, free samples etc.

Other? Please explain.

Tell us about your competitors websites?

Competitors website:

What design and functionality elements do you like about their website?

What are the core strengths and weaknesses of this competitor?

Are there any websites that you particularly like and why?

Website that you like:

What is it that you like about this website?

Do you have access to analytics for your current website?Analytics can give valuable insights into user behaviour on your current site, which can be useful when designing your next website.

So who's asking?

Your name:

Your email address: